S3E1 Funding What Really Fuels Culture: Leadership

Culture change doesn’t start with a campaign. It starts with how people lead. In this Real Talk, Catalyst co-founders Tia Glave & Jill Stuber unpack why leadership is the true driver of culture. And more importantly, how to get the funding to support it. Here’s the truth: Companies that invest in leadership development see a 22% boost in profits. ⭐️ Strong cultures drive up to 4x revenue growth compared to weak or average ones. ⭐️ And yet, most food companies underfund the one thing that actually shifts behavior: leadership. You’ll walk away with strategies to build a strong business case for leadership development—whether you're influencing up, across, or owning the budget yourself. Because when leaders in food are equipped to lead differently, everything changes: retention, engagement, and results. Let’s talk about how to fund what actually works.